Marketing PhD Course Sequence

Term

Required Courses

 

 

Year 1 / Summer

 

Applied Statistics & Regression

Fundamentals of Research

Research and Teaching Concepts

BUS 602

BUS 600

BUS 699

(3)

(3)

(1)

Year 1 / Fall

Multivariate Analysis

Seminar in Marketing Management

Research and Teaching Concepts

BUS 604

MKT 601

BUS 699

(3)

(3)

(1)

Year 1 / Spring

Research Designs and Methods

Seminar in Supply Chain & Logistics

Research and Teaching Concepts

BUS 606

MKT 603

BUS 699

(3)

(3)

(1)

Year 2 / Summer

 

Advanced Statistics and Applied Research 

Research and Teaching Concepts

Conceptual paper presented to review team

BUS 608

BUS 699

(6)

(1)

Year 2 / Fall

Structural Equation Modeling  

Seminar in Marketing Communication  

Research and Teaching Concepts

Paper submission to national or international 

conference

BUS 610

MKT 605

BUS 699

(3)

(3)

(1)

 

 

Year 2 / Spring

Seminars in Special Topics

Seminar in Marketing Strategy

Research and Teaching Concepts

Paper submission to regional meeting

MKT 609

MKT 607

BUS 699

(3)

(3)

(1)

Year 3 / Summer

 

Comprehensive Exam

ABD status conditional on results of the comprehensive exam

Dissertation Research

MKT 798

 

 

MKT 799

(3)

 

 

(3)

Year 3 / Fall

Dissertation Research

Paper submission to a national or international conference

MKT 799

(6)

Year 3 / Spring

Dissertation Research

Paper submission to a national or international conference

 

Completion of PhD Research Requirements and Graduation

MKT 799

(6)