MBA Concentration in Marketing
Lead with strategy. Inspire with creativity. Drive results.
In today’s fast-moving business world, companies need marketing leaders who can combine creativity with analytics to shape strategy, connect with customers, and drive growth. The MBA concentration in Marketing at the Mitchell College of Business equips you with the advanced skills to excel in high-level marketing roles across industries.
Why Choose This Concentration?
Our Marketing concentration prepares graduates for specialized and leadership roles by focusing on:
- Strategic Marketing: Develop strategies that position brands for success in competitive markets.
- Consumer Behavior: Understand and anticipate customer needs and preferences.
- Branding & Digital Marketing: Build compelling brand identities and leverage digital platforms effectively.
- Analytics: Use data to inform decisions, optimize campaigns, and measure impact.
- Business Fundamentals: Strengthen your foundation in finance, leadership, and operations.
By integrating both creative and analytical approaches, our program prepares students to adapt to evolving consumer expectations, technological advancements, and global market trends.
Career Impact
Employers increasingly seek marketing professionals who can lead initiatives, innovate, and make data-driven decisions. Graduates of this concentration are positioned for roles in marketing management, market research, digital marketing, and strategic communications, with strong potential for leadership, growth, and competitive salaries.
Coursework
Students can choose from courses such as:
- The Business Edge: Innovating for a Circular World
- Digital Marketing
- The Global Environment of Business
- Communication Ethics
- Social Media Management
Take the Next Step
Ready to lead in marketing?
Whether you’re aiming to drive brand strategy, innovate in digital marketing, or analyze market trends, this concentration provides the skills, insights, and experiences to advance your career. Join a community of ambitious professionals and position yourself to make an impact from day one.